Solvent Printers For Top-Quality Printing

Marketing is vital for any business, and pulling in new custom while increasing sales and revenue is crucial. Many businesses use modern marketing methods such as web advertising, but one of the most effective and affordable forms of advertising is poster printing. If your business chooses poster printing as a marketing method, you’ll need a quality solvent printer to produce durable, high-quality poster prints.

Why Poster Printing?

Poster printing as a marketing tool may seem a little dated to some, but there are real benefits to using posters to promote your business. Firstly, producing advertising posters is much cheaper than many other methods, so you won’t need to cut spending elsewhere in the business to fund a campaign.

Posters are also highly targeted – you can place them in specific locations, knowing they’ll be seen by a particular audience. For example, a taxi firm placing a poster near a nightclub can be confident it’s reaching the right people, whereas online advertising simply hopes the right audience finds it.

What Are Solvent Printers?

Solvent printers are a great option for a business planning a poster campaign. They’re a more recent development in inkjet technology and represent a bigger investment than traditional aqueous printers, but their key benefit is the ability to print directly onto uncoated plastics such as banner vinyl.

The printer heats the media as it prints, allowing the solvent ink to penetrate the plastic and become embedded in it. This protects the ink from rain, scratches and other damage, making solvent printers ideal for posters and banners that need to be displayed outdoors.

Which Solvent Printer?

When choosing a solvent printer, it’s worth researching online to find a machine suited to your needs – for example, the poster or banner sizes you’re likely to print. Solvent printers are widely available both on the high street and online, but for technology purchases like this, shopping online is usually the smarter move.

In-store staff may be steering you toward a particular product rather than the printer that’s genuinely right for your business, while the Internet gives you access to a far wider range of options – making it easier to find the perfect fit.

Need Advice on Solvent Printers?

Design Supply has been a trusted large format printing specialist for over 35 years, supplying more than 7,000 printers to businesses across the UK. If you’d like advice on the right solvent printer for your outdoor signage or poster campaigns, or a no-obligation quote, call our team on 020 7842 1555 or get in touch online – we’re happy to help.